🛍️ Services

Company Swag Store — Branded Merch Store Setup

An always-on company swag store solves a problem that one-off bulk orders can't: continuous demand from new hires, regional offices, and department budgets that don't line up with a single big purchase. Sterling Merch builds, hosts, and fulfills a dedicated branded store on a pay-per-use model — no platform fees, no upfront licensing cost — so your team orders approved merch on demand and you only pay for what's actually ordered.

How the pay-per-use model works

Most swag-store platforms charge a monthly or annual platform fee whether or not anyone orders anything, plus separate inventory carrying costs if you pre-stock items. We run this differently: there's no platform fee and no requirement to pre-purchase inventory. We build the store on your branding, list the approved product catalog, and produce each order as it comes in (or from held stock for high-frequency items) — so the only cost to you is the merch that actually ships. For enterprise programs with predictable reorder volume, we can also hold light inventory to speed up fulfillment on the most popular items.

What we handle end to end

  • Store setup and hosting on your branding — no separate vendor contract or IT lift required.
  • Product curation from our vetted US vendor network, refreshed as your brand or seasonal needs change.
  • Inventory management and production, including reorder thresholds for held-stock items.
  • Order fulfillment and nationwide US delivery, tracked from checkout to doorstep.
  • One dedicated account manager for the ongoing relationship — store updates, new product requests, budget reporting.

Who runs a swag store vs. a one-off bulk order

SituationBetter fit
Continuous new-hire onboarding across the yearCompany swag store
One conference or single event with a hard dateBulk / group order
Multiple departments with separate, ongoing budgetsCompany swag store (with department-level reporting)
A single company-wide refresh happening onceBulk / group order

Access controls and budget management

For enterprise clients, we support access controls (e.g. only current employees can order, verified via your directory or an invite link) and budget rules per department or per employee, so a swag store doesn't become an unmanaged spend line. Reporting is built around what your finance and People Ops teams actually need to see — orders by department, by month, by item — delivered by your account manager, not buried in a self-serve dashboard you have to learn.

Frequently asked questions

Is there a monthly fee to run a swag store?

No — the model is pay-per-use. There's no platform or licensing fee; you pay for the merchandise your team actually orders, plus setup for the initial store build.

Can we limit who is allowed to order and how much they can spend?

Yes. We can restrict store access to current employees and apply budget rules per person, per department, or per item — configured with your account manager during setup.

How is a swag store different from just doing bulk orders?

A bulk order is a single production run for a single event or date. A swag store stays live year-round so new hires, regional offices, or ongoing department needs can order on demand without a new purchase order each time.

Ready to talk through your company swag store program?

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